The big issue is that OB in the UK is that there is no scheme, just connectivity and rails. Almost every successful comparator you've mentioned had a top down, often central bank led implementation, and or a central scheme of some kind.
I am bullish on Wero is a it a scheme with big potential scale. In the UK Visa A2A will be something to watch. Otherwise existing OB doesn't have a brand or an acceptance mark, and saying Pay By Bank sounds a bit vague, and to some a bit scary.
Yet I'm sure over time OB volumes will grow to a decent level compared to cards. But if we had done it another way it could have been a lot quicker.
The big issue is that OB in the UK is that there is no scheme, just connectivity and rails. Almost every successful comparator you've mentioned had a top down, often central bank led implementation, and or a central scheme of some kind.
I am bullish on Wero is a it a scheme with big potential scale. In the UK Visa A2A will be something to watch. Otherwise existing OB doesn't have a brand or an acceptance mark, and saying Pay By Bank sounds a bit vague, and to some a bit scary.
Yet I'm sure over time OB volumes will grow to a decent level compared to cards. But if we had done it another way it could have been a lot quicker.